7:30 – 8:30 am Registration, Continental Breakfast, Networking in the Crowdfunding Marketplace
8:30 am- 8:40 Opening Remarks and Introduction by Ruth E. Hedges, GCC Executive Producer and Founder, Industry Pioneer, CrowdfundingCRM.com
A look back on 5 Years of Crowdfunding!
8:40 am – 9:00 am Opening Day Keynote Speaker: Tony Drexel Smith
Business Capital 101 “Realistic expectations for the acquisition of speculative capital through proven funding Instruments including crowdfunding, debt, equity & royalty financing.”
The purpose of this keynote is to educate by defining the processes, documentation requirements and methodologies used to determine the identification, qualification, and feasibility of the most appropriate alternative funding sources for startups, early stage and growth companies in the US speculative capital markets, including the crowdfunded equity, debt and royalty offerings.
9:00 am – 9:45 Ruth E. Hedges
30 DAY’s of Crowdfunding- An honest examination of what you will experience and need to do to succeed at crowdfunding.
Pre, Launch, and Post Campaign Best Practices. Applies to Rewards, Donation and Equity crowdfunding.
- Ruth E. Hedges
- Brad Yasar
- Kathleen Minogue
9:45- 10:30 Fireside chat with Vladimir I. Ivanov, Ph.D. Senior Financial Economist US Securities and Exchange Commission, and Kendall Almerico, CEO Bankroll Ventures, Attorney at Law and JOBS Act Expert.
THE LONG ROAD TO AMERICANS INVESTING IN THE AMERICAN DREAM: The 3.5 year rule-making process Title lll.
The conversation continues when they engage our audience with the following question: Is the public ready to invest in a startup the same way they do with other high-risk options?
10:30- 11:15 – Crowdfunding Starts with a well-educated mind.
The time for Colleges and Universities to incorporate Crowdfunding education in their curriculums has come. This respected panel of educators will discuss how to expand that education and the impact it will have should everyone have access to it.
Some leading educators in the country are currently helping integrate crowdfunding in educational institutions. They will discuss how to enlist colleges, universities, and tech transfer offices, motivating and preparing them to use regulation crowdfunding and expanding their fundraising efforts with donation-based crowdfunding.
Moderator: Andrea E. Morris Assistant Dean University of Maryland
- Zachary Miles- UNLV
- Charles Eason – Doing What Matters
- Dr. Richard Swart
- Miguel (Michael) Colón Entrepreneurship & Business Chabot College
11:15- 11:30 Alessandro Lerro, Founder Lerro & Partners, Italy –
12:00- 12:30 The Real Power Behind Local Crowdfunding Investing in your own neighborhoods.
Imagine the power and transformation of our society if local people invested in their neighborhoods, cities and states. What if profits from all this investment and new development were passed onto individual citizens, rather than a handful of Wall Street managers? How would that change what and where something gets built? How would that transform the cities we live in?
- Brian Mac Mahon
- Damon D’Amore
- Diane Wolverton
- Alessandro Lerro
12:30 – 1:30 Lunch break
After you grab some lunch, come hang out in the Crowdfunding Marketplace where you´ll meet startups and campaigners at their booths and demo stations. Network at the Funding Portal Pavilion.
This is also Office Hours time for those who signed up at our Welcome Desk during registration. Meet mentors and Angel Investors during 10 minute sessions, and meet with one of our experts in “The Situation Room”.
While some attendees have a basic understanding of crowdfunding and the opportunity it provides, it takes much more to succeed. We’ve gathered industry leaders to share their knowledge and expertise directly with our attendees. They will help you obtain the tools and knowledge to successfully crowdfund before you spend time and resources you will never recoup.
1:30pm 2:30 – DONATION / NONPROFIT- TRACK
The Heart and Soul of Crowdfunding: Change and Generosity
Crowdfunding makes it possible to bring about the change we want to see in the world. Generosity drives Billions of dollars in donation-based crowdfunding, and speaks of our solidarity towards those in need, showcasing the best of our humanity. We are here to help each other. This is the “one experience” we share as humans. During this segment, we discuss examples of successful drives such as the 5 million crowdfunded in 3 days for Pulse nightclub victims, to the 220 million crowdfunded for the Bernie Sanders campaign.
Moderator: Devin Thorpe – Champion of social good.
- Derek Fetzer
- Joe Magee
- Justin Giddings
- Jay Maharjan
- Why should my charity or nonprofit organization use crowdfunding? We discuss giving back and raising large sums of money for great causes with crowdfunding.
- What nonprofits need to know about crowdfunding. Learn how to raise funds for your non-profit or faith-based organization. Reach a wider audience and engage a broader community of supporters.
- Crowdfunding after a national disaster or personal crisis.
- Benefits and advantages of Crowdfunding. Building relationships between donors and organizations, inspiring new donors who might not have otherwise contributed. Nonprofit’s use of crowdfunding is growing at an exponential rate, with many nonprofits coming onboard, attracted by the potential of finding new supporters. We will discuss why crowdfunding can become an invaluable part of the nonprofit fundraising toolkit.
2:30 -3:30 Social Media Marketing for all forms of Crowdfunding.
Moderator: Ruth E Hedges
- Kathleen Minogue
- Roy Morejon
- Vivian Greene
- Zach Smith
ACTIONABLE STEPS TO BECOME A CROWDFUNDING ALL STAR:
Before and after campaign makeover slides on how to bring more attention, exposure and visibility to your Crowdfunding campaign. We share tips and tools, and how to use them to build a crowd. Proven strategies on how to bring targeted traffic to your campaign and convert them into backers or investors in order to meet or exceed your funding goals.
Demonstrations and discussions
The Prelaunch- Every crowdfunding campaign fails or flourishes during this step. What is a pre-launch? How long should it last? What are the key success metrics attached to it? Examples of successful pre-launches, tools, and step by step processes.
Public Relations- How to write a compelling media pitch (and examples of what NOT to do). Learn the difference between mainstream media, bloggers and how to approach them.
Video- Short, emotional, passionate, but straight to the point. Every Crowdfunding campaign needs compelling video. We´ll show you the basics from video format, budget videos, scripting and testing.
Social Media- The truth of social media, social media strategy, attracting influencers, tools to leverage your campaigns and more.
Developing your story- The first step in creating a successful campaign is to expand your brand and offering. We go through the tips and best practices of storytelling. Actionable advice you can use in your social profiles – right away.
Twitter The power of 140 characters
- How to find and grow your followers. How to build relationships with your followers. How to find potential investors.
- How to leverage Twitter Lists to connect with your followers.
- How to optimize tweets for your desired outcome.
- Tactics for getting re-tweeted.
- Most effective Twitter posts.
- The best times to tweet.
- How to measure your network and impact.
- Tools to help you optimize your Twitter experience.
Perk’s and Crowdfunding Fulfillment: Fulfillment on delivery is a major component of crowdfunding often overlooked until its too late, derailing quality of production and shipping of promised goods. This panel covers invaluable tips on crowdfunding fulfillment to help you stay in the green.
Fail to plan and plan to fail: We discuss the importance of a financial plan, the cost of your campaign, manufacturing and distribution of your products, rewards, and/or services.
3:30- 5:00 REGULATION ( Equity) CROWDFUNDING TRACK Title lll (4) (A) (6)
- Mark Roderick
- Doug Ellenoff
- Brian Balbirnie
- Enzo Villani
- Craig Denlinger
- Andrew Dix
- Richard Swart
Topics for this Panel:
- What is Equity / Regulation Crowdfunding?
- How can we expand the awareness of Crowdfunding to 240 million potential, non-accredited American investors?
- Summary of the fundamental rules applicable to issuers, investors, and intermediaries in connection with offerings conducted under the Regulation Crowdfunding Exemption.
- Analysis of some of the first Crowdfunding offerings: What is working and what is not.
- The JobsAct is about job creation and access to capital – Government agencies need to share educational information if we want it to create jobs!
- With so many cities in financial trouble and in need of job creation, how can Crowdfunding help?
- The wisdom of the crowd… Will it work for equity crowdfunding? Upon release of the proposed rules for Title III, the SEC declared: “A premise of crowdfunding is that investors would rely, at least in part, on the collective wisdom of the crowd to make better-informed investment decisions.”
- How to collaborate with members on an equity crowdfunding portal.
Doug Ellenoff: Secondary Markets for Crowdfunded Offerings- where do we go from here?
5:30- 7:00pm: Hors d’oeuvres and cocktails Enjoy networking with crowdfunding rock stars, innovators, entrepreneurs, sponsors, make new connections and catch up with old ones.
For VIP ticket holders:
8:30pm – 10:30pm CROWDFUNDIE AWARDS SHOW – RED CARPET- AFTER PARTY IN THE LONDON CLUB
MC: Lisa Song Sutton – Entrepreneur – Miss Nevada